Superplastic is known for their massive following of over 22 million followers across Tiktok, Instagram, and Youtube, due to their over-the-top and engaging animated short form content. Content ranged from 8-second to 60-second animated shorts, featuring complex FX, animation, and character interactions.

Throughout my time at the IP start-up, I led the production of all short form content from concept to completion. Starting from the ground up, I helped build an internal team of contractors and artists, creating an expansive asset library of 3D characters, props, outfits, and environments. After helping build a Maya/Renderman pipeline, I then led the transition to an Unreal 5 pipeline, which allowed for faster turnaround deliveries for trend-based content. As the Senior Director of Production, I managed the budget, timelines, and teams associated with the production of short form content from pre to post production.