In 2023, Superplastic launched their first ever animated hip-hop duo: Ghost Kidz. The launch of these musicians included two 3 minute+ 3D animated music videos featuring rappers such as Vince Staples and Armani Caesar. In July 2023, Ghost Kidz took over the stage at Rolling Loud, Miami, to release their music video, “Goin’ Off,” featuring Vince Staples.

I oversaw the production of the “Goin’ Off” and “Big Bag” music videos, working closely with a team of producers and artists to deliver high-quality 3D animations. From pre to post production, I managed all budgets, timelines, asset deliveries, and approvals with internal leadership and creative directors. This project required entirely new 3D character sculpts, rigs, environments, outfits, and animation. I worked closely with partners and vendors to ensure all music videos achieved Superplastic’s established animation quality, while telling an engaging story.