SUPERGUCCI

In February 2022, Superplastic x Gucci collaborated to launch a series of ultra-limited NFTs alongside a ceramic collectible awarded to NFT holders. The SUPERGUCCI campaign generated over 81 million unique press impressions and was featured in outlets like Hypebeast and Complex. The now sold-out collection reached over 6 million users across social media channels, generating meaningful brand awareness.

I led the production of all creative and marketing assets used to launch this collection, working closely with the Gucci team on all feedback and approvals. Notable assets include a 30-second 3D animated short video featuring animated celebrity, Janky, promoting the upcoming NFT drop. I oversaw the project bid, timelines, asset delivery, and all rounds of feedback both internally and externally. I also managed the production of 10 limited-edition NFTs. Elements of this project included a unique 3D sculpt, animated backgrounds, and complex CG lighting set ups.